Sponsored reel
One concept-led vertical video: an immediate hook, on-camera or voice-led storytelling, native product integration and a clear call to action.
@chefshanu · Nishant Sehgal
San Diego food creator with a food-first audience, and a camera that goes everywhere. Food, travel, style and the products worth talking about.
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Food is life. Life is food.
Original dishes, playful mashups and a point of view that turns a plate into something worth saving and sharing.
Selected Instagram post performance · likes and comments captured September 27, 2026













Food is the anchor. Travel, personal style, events and everyday culture give brands more ways into the story.

City energy, local flavor and the places that become part of the story.

Personality-led looks and product moments.

Bright, personal storytelling with a distinctly Southern California pulse.

On-camera energy, humor and product stories that feel native to the feed.

Real-time coverage plus the longer story behind the experience.
Also a fit
Each linked category opens a real @chefshanu post as proof of the lane.
“My grandmother taught me food isn’t about recipes. It’s about heart.”
Chef Shanu is Nishant Sehgal: a lifelong food obsessive, playful home cook and San Diego creator. His feed moves from Indian fusion to coastal finds with the same goal: make the moment feel delicious, useful and unmistakably his.
Available for select hosted, gifted and paid partnerships across food, travel, style and wellness, with a concept shaped to fit the brand, not a recycled template.
Local San Diego restaurants, food and non-alcoholic drink brands, boutique hotels and experiences, menswear and wellness that fits my life.
25–44, 58.8% women
Top cities: Temecula · San Diego · Murrieta
Last 30 days · Updated October 10, 2026 · @chefshanu only
Vertical storytelling, first-person coverage and polished food photography, from the first hook to the final call to action.
Creator work built around a clear brief, a distinctive idea and assets the brand can put to work.
One concept-led vertical video: an immediate hook, on-camera or voice-led storytelling, native product integration and a clear call to action.
A connected story sequence — or on-location coverage — that shows the experience while it is timely and gives the audience a direct next step.
Product seeding or a hosted visit, turned into honest first-person content across reels and stories.
Usage rights: organic reposting, paid media, whitelisting, website use and exclusivity are defined in writing before launch — never assumed.
Share the brand, goal, audience, timing and must-have deliverables.
The concept and production plan are shaped to the product and platform.
Final assets are delivered in the formats and schedule agreed in the brief.
Organic, paid and whitelisting rights are defined in writing before launch.
Creator coverage and brand visibility, labeled precisely. Nothing here implies a paid partnership unless one existed.
Goal: turn a festival weekend into lasting content for the event and its vendors. On-location capture became a 16-clip recap carousel plus interview-led brand spotlights with the founders and pourers.
A restaurant roundup in countdown format — five San Diego breakfast burrito spots, ranked on camera. His best-performing non-event post of the last 90 days.
Direct answers for marketing teams, agencies, venues and founders planning a creator partnership.
Send a briefUsage rights are agreed in writing for each project. Organic reposting, paid media, whitelisting, website use and exclusivity are separate rights and are not assumed unless the project scope includes them.
Available deliverables include 9:16 reels, story sets, static posts, carousels, UGC videos, product photography, raw clips, event interviews and recap content. The final format mix is selected for the campaign goal.
Every timeline is set in the written project scope. Production timing begins after the brief, product or event access, deliverables, review process and usage rights are confirmed.
Rates are quoted custom for each campaign. Pricing reflects the creative concept, production needs, number of deliverables, timeline, usage rights, exclusivity and whether the work appears on @chefshanu or is delivered as UGC.
Email MrNishantSehgal@gmail.com with the brand name, campaign goal, desired formats, timing, usage plan and budget range. Nishant will reply with fit, questions and a custom scope.
@chefshanu is food-first. Travel and hospitality are core; menswear & style, grooming and IV therapy & wellness fit when the product fits the story. Best fit: local San Diego restaurants, food and non-alcoholic drink brands, boutique hotels and experiences.
Partnership concepts, hosted experiences, gifting or campaign briefs:
