BRAND FAQ

Straight answers.

What marketing teams, agencies, venues and founders need to know before starting a creator partnership.

Nishant Sehgal, known as Chef Shanu, smiling during a colorful Holi celebration
What usage rights are included?

Usage rights are agreed in writing for each project. Organic reposting, paid media, whitelisting, website use and exclusivity are separate rights and are not assumed unless the project scope includes them.

What deliverable formats are available?

Available deliverables include 9:16 reels, story sets, static posts, carousels, UGC videos, product photography, raw clips, event interviews and recap content. The final format mix is selected for the campaign goal.

What is the typical timeline?

Every timeline is set in the written project scope. Production timing begins after the brief, product or event access, deliverables, review process and usage rights are confirmed.

How are rates set?

Rates are quoted custom for each campaign. Pricing reflects the concept, production needs, deliverable count, timeline, usage rights, exclusivity and whether work appears on @chefshanu or is delivered as UGC.

How does a brand start?

Email MrNishantSehgal@gmail.com with the brand name, campaign goal, desired formats, timing, usage plan and budget range. Nishant will reply with fit, questions and a custom scope.

Which categories are a fit?

@chefshanu is food-first. Travel and hospitality are core; menswear & style, grooming and IV therapy & wellness fit when the product fits the story. Best fit: local San Diego restaurants, food and non-alcoholic drink brands, boutique hotels and experiences.

Still have a question?

Email NishantDM @chefshanu

I reply within 2 business days.